Vantage West Credit Union in Southern Arizona ran a marketing campaign during the 2014 college football season which featured posted videos with the University of Arizona’s coach, Rich Rodriguez. The videos had Coach Rodriguez talking about different qualities of effective coaching. Each quality (six total) received its own video, which were posted one at a time throughout the season. I provided accompanying text on the video page that described how a video’s quality topic was reflected in the services the credit union offers. Below is a sample page for one of the qualities (Flexibility).