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Online Video Marketing Campaign

    Vantage West Credit Union in Southern Arizona ran a video marketing campaign during the 2014 college football season. It featured posted videos with the University of Arizona’s coach, Rich Rodriguez, talking about different qualities of effective coaching.

    Each quality (six total) received its own video. I provided the accompanying text that described how each quality was mirrored in the services the credit union offers. Below is a sample page for one of the qualities (Flexibility).